Marketing Updates

Visit Hendricks County continues to take a digital approach, as it has been the most cost-effective way for us to reach our target markets. We look closely at research and data to help drive our marketing decisions.

Our Initiatives

• Research & Education: Our staff stays updated on current industry trends through webinars and educational opportunities.  
• Develop Content: We have a very comprehensive content plan,  including videos, photography and written copy, to reach our community, potential visitors and local businesses.
• Paid Ads: Each year we work with marketing agencies on targeted campaigns that increase our visibility to our audiences.
• Social Media: We showcase our content on our social media channels to reach organic and paid audiences. 
• Email Marketing: We continue to expand our email newsletters to reach locals, visitors and our community partners.
• Media: We work closely with the Indianapolis media, regional travel writers and outlets throughout the Midwest to showcase our county and its partners.  

If you would like to be added to any of our email newsletters or learn more about our marketing programs, please contact us.

Summer Campaign

Visit Hendricks County's 2024 summer campaign includes advertising in June, July and August to entice visitors (people who live in a 76 to 200-mile radius of our county) to come here with hopes of ultimately booking a hotel room.

The program reaches potential visitors throughout the state of Indiana and neighboring states using ads on variety of media platforms including:

• YouTube
• Google Display
• TikTok
• Snapchat
• Paid search
• Performance Max
• TheCityMoms, a local influencer.

The campaign encourages travel throughout the summer with aspirational content focusing on specific two-day itineraries and trip ideas.

Ad Graphics

Here are examples of ads visitors will see on the above networks: 

Awareness Campaign

Visit Hendricks County's 2024 awareness campaign includes advertising throughout the year to build the Hendricks County brand as a destination for people to visit. It fills the gaps between our other campaigns so visitors (people who live in a 76 to 200-mile radius of our county) continue to see our messaging all year long.

The program reaches potential visitors throughout the state of Indiana and neighboring states using ads on variety of media platforms including:

• Digital boards
• YouTube
• Audio streaming services
• Geofencing local sports facilities
• Paid search
• Performance Max

The campaign encourages travel throughout the year to build awareness of Hendricks County as an affordable option to visit for events, things to do, destination restaurants and more.

Ad Graphics

Here is an example of an awareness ad visitors will see on the above networks: