In 2020, we moved to a digital approach, as it has been the most cost-effective way for us to reach our target markets. We look closely at research and data to help drive our marketing decisions. Our staff stays updated on current industry trends through webinars and educational opportunities.
Along with the campaigns mentioned below, we have a very comprehensive content plan to reach our community, potential visitors and local businesses. We continue to expand our email newsletters to reach locals, visitors, the meetings and events market and our community partners. We also work closely with the Indianapolis media, regional travel writers and outlets throughout the Midwest.
If you would like to be added to any of our email newsletters or learn more about our marketing programs, please reach out to us.
Visit Hendricks County operates a Fall campaign annually. The current program reaches potential visitors throughout the state of Indiana and neighboring states. The campaign encourages travel during weekends this fall and over the weeks of Fall Break.
The advertising will run through the end of October highlighting fall attractions, events that are still taking place, weekend itineraries and a fall road trip checklist.
Host It Local Campaign
We created the Host It Local Initiative to encourage residents and local business owners to support their neighbors by considering their own backyard when planning their next event, reunion, meeting, tradeshow or conference.
This program also shows our local community how they can work with Visit Hendricks staff, at no cost, to plan their next event. The campaign provides incentives for those who book a venue in Hendricks County including awarding All In Hendricks County merchandise and even cash donations in their name to the All In Hendricks County Rapid Response Fund.
We typically manage our Wedding Campaign throughout the year. We attempt to reach couples within a 50-mile radius of Hendricks County and encourage them to choose our local venues and vendors for their wedding, reception, hotel, catering, photography and other wedding-related needs.
We mail out a large quantity of wedding guides annually, help families find hotel rooms for their out-of-town guests and work closely with our local wedding vendors.
Mask Up & Carry On Campaign
This campaign was created in partnership with the Hendricks County Community Foundation and the Hendricks County Health Department to help normalize mask wearing in the county and give locals and visitors updated rules and regulations. It also provides updates on what our businesses are doing to keep the public safe.
It includes a fun video and social media posts, printable signs for our local businesses, a store that sells merchandise and personalized masks and the latest COVID-related information.