Destination Defined: Our Path Forward
Destination Defined Strategic Plan
We invite residents, visitors, and industry partners to discover our new Strategic Plan, designed to guide Visit Hendricks County in the coming years. Learn about our mission, vision, and strategic pillars, and how you can be a part of our exciting journey.
Research Reports
Following the successful unveiling of our new strategic direction at the "Destination Defined: Our Path Forward" event, Visit Hendricks County is excited to share the outcomes of our comprehensive community research. Over the past nine months, we've engaged with residents, visitors, and industry partners to gather valuable insights that have shaped our refreshed mission, vision, and strategic pillars.
Key Highlights:
- Top 10 Research findings: Discover the main insights from our studies, reflecting the community's preferences and aspirations.
- New Mission and Vision Statements: Learn about our renewed commitment to enhancing the quality of life and place in Hendricks County.
- Strategic PIllars: Explore the core areas that will guide our initiatives and programs moving forward.
We invite you to review these updates and join us in our journey to make Hendricks County a premier destination for residents and visitors alike. For a detailed overview please download our handout from the event here.
You can now watch the webinars and download each research project report at the links below.
Hendricks County Image / Halo Study - Longwoods International
This webinar is now available on demand.
The Longwoods study aimed to understand traveler perceptions of Hendricks County, profiling their motivations, the county's image (strengths, weaknesses, and comparisons to competitor destinations like Hamilton and Johnson Counties), and how its image aligns with its actual offerings. A key component was analyzing the "halo effect" of Hendricks County's tourism advertising on overall traveler perception.
Resident Insights on Leisure Time Activities and Quality of Place Amenities - Ball State University
This webinar is now available on demand.
This research presents initial findings from a study conducted by Ball State University on Hendricks County residents' leisure time activities and quality of place amenities. The study used a mixed-methods approach, including surveys, open houses, and focus groups, to gather feedback on residents' preferences, behaviors, and perceptions regarding amenities and activities in Hendricks County.
Community: Perspectives on Relevance and Growth - Clarity of Place
This webinar is now available on demand.
This report by Clarity of Place presents findings from a study on Hendricks County, focusing on insights from community members and industry professionals regarding the area's vision, challenges, and the role of Visit Hendricks County. The study highlights the importance of community, connectivity, and diversity, as well as the need for Visit Hendricks County to serve as a valuable resource and promote both the visitor economy and quality of life for residents.
Get Involved
Want to contribute to Visit Hendricks County's goals? Fill out this form to express your interest and preferred level of involvement.