Destination Defined: Our Path Forward

Following the successful unveiling of our new strategic direction at the "Destination Defined: Our Path Forward" event, Visit Hendricks County is excited to share the outcomes of our comprehensive community research. Over the past nine months, we've engaged with residents, visitors, and industry partners to gather valuable insights that have shaped our refreshed mission, vision, and strategic pillars.

Key Highlights:

Top 10 Research findings: Discover the main insights from our studies, reflecting the community's preferences and aspirations.
New Mission and Vision Statements: Learn about our renewed commitment to enhancing the quality of life and place in Hendricks County.
Strategic PIllars: Explore the core areas that will guide our initiatives and programs moving forward.

We invite you to review these updates and join us in our journey to make Hendricks County a premier destination for residents and visitors alike. For a detailed overview please download our handout from the event here.

Be sure to sign up for the webinars below to learn more about each opportunity to connect the community, visitors, and residents.

Upcoming Webinars:

Join any of all the three sessions to learn more about specific research conducted by Visit Hendricks County, the Indiana Institute on Communities at Ball State University, Longwoods International, and Clarity of Place that went into defining the new mission and vision for Visit Hendricks County. This research will showcase real data that can assist in decision making for your business and community.

Community: Perspectives on Relevance and Growth

Date: January 16, 2025
Time: 10:00 AM

Destination Relevancy Survey and Place Balance Report. Presented by David Holder, Principal and Co-Founder for Clarity of Place, a Longwoods Company.

Residents: Insights into Residents Activities

Date: January 23, 2025
Time: 10:00 AM

Resident Insights on Hendricks County Leisure Time Activities and Quality of Place Amenities. Presented by Brian Blackford, Director of Program Development and Training for the Indiana Communities Institute at Ball State University.

Visitors: Findings from the Brand Image Study

Date: January 30, 2025
Time: 10:00 AM

Hendricks County Visitor Image and Halo Effect Study. Presented by Longwoods International. Presented by Kelsey Waite, Director Client Engagement Longwoods International