Tourism Industry Information 

If you build a place where people want to visit, you have built a place where people want to live. If you build a place where people want to live, then you have built a place where people want to work. If you build a place where people want to work than you have built a place where employers want to locate.

Destination promotion remains an essential investment to develop opportunities and build quality of life to benefit all residents. A community needs destination promotion just like it needs education, health care, public safety and utilities. Our goal at Visit Hendricks County is to help our community create quality of place which directly influences the quality of life.

But it all starts with a visit.


Learn More About:

The Importance of Tourism 

Learn more about the importance of Hendricks County Tourism through the following reports.


Current Industry Trends 

Visit Hendricks County’s number one goal is to give our members the tools they need which includes accurate and up-to-date information as it pertains the travel, tourism and meetings industry. We regularly report on how Hendricks County hotels are doing in comparison to national, state and regional levels.

Monthly Hotel Performance Snapshot

When evaluating hotel performance, we compare our recent metrics to 2019 to determine the 'percent to peak'. The graphics below index 2022 metrics compared to 2019. Any index greater than 100% indicates hotels performed at peak levels, outperforming the same month in 2019. To learn more, click the button below to view the full Hendricks County Hotel Performance Report.

Monthly Demand Indicator

Monthly RevPAR Indicator

Monthly ADR Indicator


TSA Checkpoint Travel Numbers

While hundreds of thousands of travelers pass through the airport every day, the 2021 numbers remain below 2019 when more than a million passengers flowed through daily. Learn More