Tourism Industry Info

If you build a place where people want to visit, you have built a place where people want to live.

If you build a place where people want to live, then you have built a place where people want to work. 

If you build a place where people want to work than you have built a place where employers want to locate.

Destination promotion remains an essential investment to develop opportunities and build quality of life to benefit all residents. A community needs destination promotion just like it needs education, health care, public safety and utilities.

Our goal at Visit Hendricks County is to help our community create quality of place which directly influences the quality of life.

But it all starts with a visit.


What is Tourism?

Tourism in Hendricks County brings in money from outside visitors to support the locally owned stores you visit every day, the places you go to enjoy time with your family and friends and the places that bring our community together.

How Healthy is Our Tourism Business?

Analyzing local hotel performance provides the most accurate measure of annual market demand. Hendricks County hotels achieved record demand in 2022. While 2023 demand was 4% lower than the record, RevPAR was 6% higher, indicating strong continued performance.

Learn more about the importance of Hendricks County Tourism through the following reports.

2024 Visit Hendricks County Annual Report - What is Tourism?

2024 Visit Hendricks County Annual Report - What is the economic impact for tourism?

2024 Visit Hendricks County Annual Report - How Healthy is Our Tourism Business?