Tourism Industry Info

If you build a place where people want to visit, you have built a place where people want to live.

If you build a place where people want to live, then you have built a place where people want to work. 

If you build a place where people want to work than you have built a place where employers want to locate.

Destination promotion remains an essential investment to develop opportunities and build quality of life to benefit all residents. A community needs destination promotion just like it needs education, health care, public safety and utilities.

Our goal at Visit Hendricks County is to help our community create quality of place which directly influences the quality of life.

But it all starts with a visit.

What is Tourism?

Tourism in Hendricks County brings in money from outside visitors to support the locally owned stores you visit every day, the places you go to enjoy time with your family and friends and the places that bring our community together.

How Healthy is Our Tourism Business?

Measuring the performance of the local hotels is the best way to compare year over year demand in the market. Hendricks County hotels experienced record-breaking demand in 2022, selling more rooms than ever before.

Learn more about the importance of Hendricks County Tourism through the following reports.

Who does tourism support?

What is the economic impact of tourism?

How healthy is our tourism business?

Current Industry Trends 

Visit Hendricks County’s number one goal is to give our members the tools they need which includes accurate and up-to-date information as it pertains to the travel, tourism and meetings industry. We regularly report on the impact tourism is having on our community.

Destination Performance Indicator

The new and improved Destination Performance Indicator provides a monthly pulse check on how Hendricks County is doing in terms of hotel demand and visitor spending. 

Steady travel demand indicates solid hotel performance, keeping close pace with the peak levels experienced in 2022.

To learn more, click the button below to view the latest Hendricks County Destination Performance Report.


Hendricks County Destination Performance Indicator: Good