Tourism Industry Info
If you build a place where people want to visit, you have built a place where people want to live.
If you build a place where people want to live, then you have built a place where people want to work.
If you build a place where people want to work than you have built a place where employers want to locate.
Destination promotion remains an essential investment to develop opportunities and build quality of life to benefit all residents. A community needs destination promotion just like it needs education, health care, public safety and utilities.
Our goal at Visit Hendricks County is to help our community create quality of place which directly influences the quality of life.
But it all starts with a visit.
Building Opportunity Through Tourism
Tourism plays an important role in Hendricks County’s visitor economy. When travelers stay in our hotels, dine in our local restaurants, attend events, and explore our communities, their spending supports local businesses, creates jobs, and strengthens the places residents enjoy every day.
2025 Annual Report
This report provides a snapshot of how tourism supports Hendricks County. It highlights visitor spending, the jobs and income supported by tourism, benefits to local families and schools, and key indicators that show the health of the county’s hotel and visitor economy.
Tourism Impact Highlights
- Visitors spent $404 million in Hendricks County in 2024, a 9% increase from the previous year.
- Tourism supports 4,945 jobs across local businesses and industries.
- Visitor spending generates $133.4 million in wages and income for local families.
- Tourism contributes $71.6 million in revenue that supports local community needs and services.
- Tourism-related revenue helps support 3,613 public school students in Hendricks County.
- Visitor spending saves local households an average of $727 per family each year.
- 58% of visitor spending stays within the community, strengthening the local economy.
- Tourism is the 9th largest industry in Hendricks County (excluding government).
